![W_logo_color_pos_RGB logo](/images/default-source/brand-portal/logo/w_logo_color_pos_rgb.png?sfvrsn=1a0a3c43_3)
In business, a competitive advantage is the attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology.